Frame 01 / 041-bit · ordered dither · 3pxPoint to see true colour

Every dimension
of your brand presence.

Scroll for the story

We shape brands, websites, and digital systems through strategy, design, and technology.

(01) The studio

Before we design anything, we take the time to understand your business, your audience, and what needs to move forward.

Good work starts with understanding. We combine creative thinking with practical technology to make work that looks right, works well, and makes sense for the people using it.

2017Founded as Cipher Stacks
6Creative & development team by 2019
6Services across brand & technology
2026Relaunched as Dimension Byte
(02) How a brand gets built

One tea brand. Every leaf matters.

A local tea brand with a story rooted in its origin and the ambition to reach people beyond it. We shaped a distinctive identity that carries the warmth of the product while feeling clear, contemporary, and ready for a global audience.

Find the character in every cup.

We explored the brand’s origins, products, audience, and ambition to define one clear direction. A story that could be understood at home, recognised abroad, and carried consistently across every communication.

  • Positioning direction
  • Audience understanding
  • Brand story

Make it recognisable at first glance.

From the logo and colour palette to typography and packaging details, every element was designed to work across tea boxes, pouches, retail shelves, digital screens, and international markets.

  • Logo and identity system
  • Colour and typography
  • Packaging direction
  • Brand guidelines

Build the shelf presence.

We created a visual system that gives the brand a clear place in a crowded category—balancing craft, quality, heritage, and contemporary appeal.

  • Packaging design
  • Product presentation
  • Retail touchpoints
  • Digital brand assets

Take the story beyond its origin.

The brand needed to feel proudly local without feeling limited by geography. We shaped a flexible identity that could grow across product ranges, markets, campaigns, and customer experiences.

  • Brand applications
  • Campaign direction
  • Digital communication
  • Global-ready identity system
01

Find the character in every cup.

We explored the brand’s origins, products, audience, and ambition to define one clear direction. A story that could be understood at home, recognised abroad, and carried consistently across every communication.

  • Positioning direction
  • Audience understanding
  • Brand story
Tropical Tea — brand buildArtboard 01 · 1000 × 620Live
Positioning direction · brand story

Rooted in its origin. Ready for a global audience.

Positioning directionAudience understandingBrand story
Logo and identity system · colour and typography
Jungle
#1F5F3F
Leaf
#3E8E5A
Mint
#D3E6D6
Mustard
#E9BE4F
Heliconia
#E5532D
AaTropical Sans
500 / 800
Packaging design · product presentation
MonsoonAssam tea100 gblack tea100% natural
tropical
CanopyNilgiri tea100 ggreen tea100% natural
tropical
DawnSilver needle100 gwhite tea100% natural
tropical
Retail touchpointsDigital brand assets
Brand applications · campaign direction · digital communication
Ready for a wider world.A2 poster
tropicalPouch · 250 g

@tropical Every leaf matters.

Export catalogue · 2026 tropical
  • Tea
  • Thé
  • Tee
  • お茶
Global-ready identity system
Sample artwork · placeholder brandStep 1 of 4
Project summary

We shaped a local tea brand into a distinctive identity with the clarity to travel beyond its origin. From positioning and visual identity to packaging and brand applications, every detail was designed to make the brand recognisable, memorable, and ready for a wider world.

(03) Services

Six things we do, from the first idea to the finished system.

Brand, web and software under one identity, with the practical, personal approach that has always shaped how we work.

A clearer direction for your business, including positioning, audience understanding, competitor analysis, brand story, naming, and messaging.

Competitor analysis · User personas · Brand positioning · Brand storyline · Brand archetype · Brand naming · Tagline development

Visual systems that make your business recognisable and consistent, from logo design and typography to colour, art direction, and brand guidelines.

Mood boards · Logo design · Colour palette · Typography system · Visual language · Brand guidelines · Mascot design

Thoughtful brand applications for print, packaging, e-commerce, quick commerce, and offline customer experiences.

Packaging design · E-commerce packaging · Quick-commerce packaging · Industry-specific packaging · Offline sales materials · Unboxing experience · Material & shape direction · Packaging designed for shareability

Websites that communicate clearly, perform reliably, and give your audience a straightforward path to take action.

Landing pages · Business websites · Web applications · Responsive design · CMS

Digital tools and web applications designed around the way your business actually works.

Web applications · Internal tools · Workflow software

Reliable systems, APIs, databases, integrations, and technical foundations that support your digital products.

APIs · Databases · Integrations · Technical foundations
(04) Everything under one roofIndia · and beyond
(05) Web & technology

Websites that move business forward.

A website should do more than explain what you do. It should make the next step clear.

Value

Communicate what you do and why it matters, in the first screen.

Messaging
Answers

Answer the important questions before people have to ask them.

Content
Trust

Look established, load fast, and work reliably on every device.

Design & build
Enquiries

Give your audience a straightforward path to take action.

Conversion

Go live faster. Start moving sooner.

We use a clear, tested design and development process to move projects from idea to launch without unnecessary delays, so your website can start supporting your business sooner.

Landing pageBusiness websiteWeb application
  1. The breadth of our work.
  2. Our experience across design and technology.
  3. The quality of the businesses we now work with.
  4. Our ability to handle complete digital projects.
  5. The more established studio we have become.

The branding changed. The foundation did not.

Dimension Byte is still built on reliability, direct communication, practical thinking, and hands-on execution. What has changed is how we present our capabilities and the clarity we bring to every project.

(07) Since 2017

A decade of experience. A sharper identity.

The name has changed. The experience has grown. The commitment to reliable, thoughtful work remains the same.

2017201820192020202120222023202420252026
2017 – 2019Cipher StacksWeb apps · software · print
2019 – 2026Six-member teamCreative & development, plus a network of specialists
2020 – 2026Businesses move onlineProjects across industries & geographies
2026 →Dimension ByteThe next chapter
2017 → todayThe foundation, unchangedReliability · direct communication · practical thinking · hands-on execution
(08) Start a project

Have something in mind? Tell us where you want to go.

Whether you are building a new brand, improving your website, or creating a custom digital product, we will help define the right next step.

Start a conversation A new identity. The same commitment to good work.